Facts about Nudge

1. 07

   Airline boarding procedures inspired by nudge theory reduced passenger complaints by redesigning the order of seat assignments to minimize aisle congestion during the boarding process.

   NudgeMay 28sharebehavioralbusinessdesign
2. 06

   Behavioral insights teams have increased tax compliance rates by 5-15 percentage points through personalized letters informing citizens that most neighbors pay their taxes on time.

   NudgeMay 19shareeconomicspsychologypolicy
3. 05

   Published in 2008, Nudge became an international bestseller and influenced government policy in countries including the United States and United Kingdom.

   NudgeMay 17sharepolicyeconomicsbooks
4. 04

   Coauthored by behavioral economist Richard Thaler and legal scholar Cass Sunstein, Nudge popularized the concept of 'libertarian paternalism' as a framework for policy design.

   NudgeMay 17shareeconomicspolicypsychology
5. 03

   The UK Behavioural Insights Team increased organ donation registration by 10 percentage points through a simple text message reminder intervention in 2013.

   NudgeMay 14sharebehavioralpublicpolicyhealth
6. 02

   Over 450 cities and organizations worldwide have implemented nudge units or behavioral science teams since the UK's Behavioural Insights Team launched in 2010 to apply nudge principles to public policy.

   NudgeMay 14sharepolicybehavioraleconomics
7. 01

   Richard Thaler's 2008 book Nudge with Cass Sunstein demonstrated that changing how choices are presented can increase 401(k) participation rates from 60 to 90 percent.

   NudgeMay 14sharebehavioraleconomicsmeasurement2008