Psychology / implicit-association-test
Facts about Implicit Association Test
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In the standard race Implicit Association Test, participants sort faces and words into categories, with response latency differences revealing implicit racial bias.
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A common criticism of the Implicit Association Test is that it has low predictive validity for actual discriminatory behavior in real-world settings.
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Project Implicit, the online platform hosting the Implicit Association Test, has collected data from millions of participants worldwide since its launch.
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Developed by Anthony Greenwald, Mahzarin Banaji, and Brian Nosek, the Implicit Association Test was first published in 1998.
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The Implicit Association Test measures the strength of automatic associations between concepts by recording response times to paired category sorting tasks.